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About Ameer Safone


AMEER SAFONE emerges as a trailblazing lifestyle brand from Malaysia, focusing on exquisite creation of perfumes and fragrances.

The essence of AMEER SAFONE lies in its unwavering dedication to the art of fragrance-making, crafting scents that not only mesmerize the senses but also encapsulate the virtues of resilience and progress. Anchored in a commitment to unparalleled quality and sophisticated allure, AMEER SAFONE transcends the traditional bounds of a fragrance brand, embodying a beacon of triumph over adversity and a celebration of the diverse strengths inherent in every individual.

Through its distinguished olfactory offerings, AMEER SAFONE aspires to inspire and elevate, crafting a narrative that extends far beyond the mere sensory experience of scent.

Vision & Mission

Mission Statement

AMEER SAFONE is dedicated to crafting exceptional fragrances that transcend the senses. Our mission is to empower and inspire individuals, by creating scents that symbolize resilience, elegance, and creativity.

We strive to redefine the perception of beauty and strength in the fragrance industry, committing to quality, inclusivity, and innovation.

At AMEER SAFONE, every fragrance is a story of triumph and a celebration of the unique spirit within each person.

Vision Statement

At AMEER SAFONE, our vision is to become a globally recognized fragrance brand that champions inclusivity and resilience. We aspire to lead the industry in creating perfumes that not only embody sophistication and quality but also serve as a beacon of inspiration.

Our goal is to create a world where every scent we craft echoes a message of hope, empowerment, and the limitless potential of the human spirit.

We envision a future where our brand contributes significantly to breaking barriers and transforming perceptions, making a lasting impact both within and beyond the fragrance industry.

Founder's Message

My journey, shaped by personal challenges and triumphs, has led me to establish a brand that stands for more than just luxury—it symbolizes resilience, innovation, and the indomitable spirit of the human soul.

At AMEER SAFONE, our vision is to craft fragrances that are not merely scents, but narratives of empowerment and elegance. Our commitment lies in creating products that resonate with the courage and creativity of People with Disabilities (PWDs), offering them a platform for expression and recognition. We strive to weave the essence of sophistication with a deep sense of purpose and inclusivity.

Facing a life-changing accident in 2020, I encountered firsthand the challenges and obstacles that come with disability. This experience, rather than diminishing my spirit, fueled my determination to create a positive impact. AMEER SAFONE is a testament to this resolve, born from a desire to transform adversity into opportunity, not just for myself but for others who face similar challenges.

Our brand is dedicated to breaking down barriers and redefining perceptions of beauty and strength in the fragrance industry. It’s about inspiring every individual, to recognize and embrace their unique potential. At AMEER SAFONE, we believe in the power of fragrance to uplift, inspire, and empower.

Join us on this remarkable journey as we continue to create and innovate, celebrating the resilience and diversity of the human spirit in every bottle we craft.

Warm regards,
Amirul Safuan Hj Mohd Ishak
Founder, AMEER SAFONE Ventures

Inception, Evolution & Overcoming Challenges

AMEER SAFONE Ventures, a beacon of resilience and fervor, was brought to life in August 2023. It emerged with a noble vision: to empower and honor the indomitable spirit of People with Disabilities (PWDs). This venture is not merely a business; it is a testament to the power of human will and the beauty of diversity.

The odyssey of AMEER SAFONE is deeply woven with personal narratives, a saga of transcending physical and emotional challenges. This journey led to the birth of a brand that epitomizes more than luxury—it represents a paradigm of strength and tenacity.

The evolution of AMEER SAFONE narrates a transformative tale of turning constraints into realms of opportunity. It mirrors an ethos steeped in perseverance, creativity, and an unwavering dedication to excellence and inclusiveness. Each fragrance crafted is not just a scent but a homage to the founder’s journey and the collective saga of resilience and inspiration that life embodies.

As AMEER SAFONE continues its ascent, it steadfastly upholds its founding tenets—creating fragrances that are not just exquisite but are also embodiments of inspiration, empowerment, and the celebration of the extraordinary journeys of every individual.