About Ameer Safone
Introduction
AMEER SAFONE Ventures (ASV) was created with a bold vision: to go beyond luxury and become a catalyst for impact. While it began in 2023 as a premium fragrance house, ASV has since transformed into a purpose-driven venture rooted in resilience, empowerment, and inclusivity.
Today, ASV stands as a multi-dimensional brand—one that not only crafts fine fragrances but also champions entrepreneurship, employment readiness, and inclusivity training.
“Breaking Barriers, Shaping Futures”
At the heart of AMEER SAFONE lies a deeply personal journey of transformation. Founded by a spinal cord injury survivor, the brand embodies strength through adversity, and hope through purpose. What began as a fragrance brand has now evolved into a movement—advocating for accessibility, opportunity, and social equity for PWDs and underrepresented communities.
Vision & Mission
Vision Statement
To be a global symbol of resilience and inclusivity—empowering individuals of all abilities to rise, thrive, and inspire through purpose-driven products, training, and advocacy.
Mission Statement
At AMEER SAFONE Ventures, we are committed to transforming lives through:
- Crafting premium fragrances & lifestyle brand that tell stories of strength and elegance;
- Empowering Persons with Disabilities (PWDs) through training, entrepreneurship, and employment readiness via the AMEER SAFONE Inclusivity Academy;
- Inspiring businesses and communities to embrace inclusive practices that celebrate diversity, create opportunities, and break down societal barriers
We exist to turn adversity into empowerment, and purpose into impact.
Founder's Message
Resilience is not just about survival—it’s about transformation. My journey, from a life-altering spinal cord injury to rebuilding my purpose as an entrepreneur, has shown me that challenges are not the end of the road; they are the beginning of something greater. AMEER SAFONE Ventures was born out of this belief—that adversity can be turned into opportunity, and that every individual, regardless of their abilities, deserves a chance to thrive.”
We started as a fragrance house, now evolved into something bigger—a movement that breaks barriers and shapes futures. At AMEER SAFONE Ventures, we are more than just a brand; we are a force for change. Through the AMEER SAFONE Inclusivity Academy, we are empowering persons with disabilities (PWDs) with the skills, confidence, and opportunities to pursue meaningful careers or entrepreneurship. At the same time, we are advocating for businesses to embrace inclusivity, proving that a diverse workforce is not just a moral responsibility but a driver of innovation and success.
Inclusivity is not charity—it is the foundation of a thriving society. Too often, PWDs are overlooked, not because they lack talent, but because opportunities are scarce. AMEER SAFONE Ventures is committed to changing that narrative. We stand for resilience in the face of adversity, inclusivity in all aspects of work and business, innovation that pushes boundaries, and excellence that ensures real impact.
To every aspiring entrepreneur, every PWD seeking opportunities, and every business leader looking to make a difference—know that change begins with us. The future is not about limitations; it is about possibilities. Together, let’s break barriers and shape a future where everyone has a seat at the table.
Warm regards,
Amirul Safuan Hj Mohd Ishak
Founder, AMEER SAFONE Ventures
Inception, Evolution & Overcoming Challenges
AMEER SAFONE Ventures, a beacon of resilience and fervor, was brought to life in August 2023. It emerged with a noble vision: to empower and honor the indomitable spirit of People with Disabilities (PWDs). This venture is not merely a business; it is a testament to the power of human will and the beauty of diversity.
The odyssey of AMEER SAFONE is deeply woven with personal narratives, a saga of transcending physical and emotional challenges. This journey led to the birth of a brand that epitomizes more than luxury—it represents a paradigm of strength and tenacity.
The evolution of AMEER SAFONE narrates a transformative tale of turning constraints into realms of opportunity. It mirrors an ethos steeped in perseverance, creativity, and an unwavering dedication to excellence and inclusiveness. Each fragrance crafted is not just a scent but a homage to the founder’s journey and the collective saga of resilience and inspiration that life embodies.
As AMEER SAFONE continues its ascent, it steadfastly upholds its founding tenets—creating fragrances that are not just exquisite but are also embodiments of inspiration, empowerment, and the celebration of the extraordinary journeys of every individual.